Mondelez Targets $20 Million in Indian Online Sales

Ganesh Kashyap, senior director of e-commerce growth platforms at Mondelez said that the company was targeting $1 billion in e-commece revenue globally by 2020, and expect a third of it from Africa, Middle East, Europe and Asia; online sales from India, which is less than 1% now, would contribute 5% of this target.

Mondelez developed India’s first virtual candy store at Amazon India. The company also partnered with other e-commerce marketplaces in India such as Snapdeal and BigBasket to carry its products such as cookies and chocolates. Mondelez launched its Bournvita Biscuits exclusively online in India before bringing them into traditional retail outlets.

Toblerone by Mondelez

More recently, Mondelez  has established its own retail portal in India which is focused on novel ways businesses can gift its products during festival seasons. CEO Irene Rosenfeld said, “Our e-commerce investments [in India] continued to drive solid share gains.”

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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