Netflix Expands its Service Reach in India

With a view to expand its service’s reach via direct-to-home and mobile platforms in India, Netflix said it is working on making “our Indian service better in every dimension,” and unveiled three new distribution partnerships with Vodafone telecom, DTH company Airtel, and Videocon d2h.

Airtel will integrate the Netflix app into its direct-to-home service; Videocon’s d2h service will carry a dedicated Netflix button on the remote control to allow viewers access to Netflix’s streaming service; Vodafone will enable payment integration allowing consumers to pay for their Netflix subscriptions via their mobile bills reports The Hollywood Reporter.

Netflix co-founder and CEO Reed Hastings said that India “is one of the most important and vibrant countries in the world, and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix.”

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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