Nielsen Renews $2.25 Billion Contract with India’s TCS

Mumbai-based Tata Consultancy Services Ltd (TCS) won a $2.25 billion contract, the largest ever for an Indian information technology firm, from U.K.-based television ratings measurement company Nielsen. Under this contract, TCS is assured of $320 million in business from Nielsen every year, beginning 2017 through 2020, $186 million in annual revenue from 2021 through 2024 and $139.5 million in 2025, according to a regulatory filing made by Nielsen to the U.S. Securities and Exchange Commission.

TCS will globally provide Nielsen with professional services relating to information technology (including application development and maintenance), business process outsourcing, client service knowledge process outsourcing, management sciences, analytics, and financial planning, reports LiveMint.

TCS Logo

“This is a milestone contract given not only the depth of the contract but also the breadth of services,” said Ray Wang, founder and CEO of Constellation Research, a technology advisory firm. “TCS did a good job of managing longer-term costs and gaining some cost efficiencies while renewing a longer contract. There is also upside in the long run as this is more of a strategic partnership than outsourcing contract.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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