Ola Claims 75% Market Share of India’s Urban Taxi Services

India’s Bangalore-based transport aggregator Ola said that because of its India-specific innovations such as offline booking and local language apps, the company “effectively holds over three-fourth market share”, reports the Economic Times. COO Pranay Jivrajka told the Press Trust of India that the focus of a business needs to be on localization in building customized products, and replicating existing business models and innovations will not work for the market here.
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“We are using technology to create ‘Made for India’ solutions, both on the supply and demand side, right from offline bookings for customers and 2G optimization to local language apps. Several introductions by our competition such as the ride later option, and the cash payment option have already been pioneered months ago by Ola’s technology team,” Jivrajka added.

Backed by investment from Japan’s SoftBank, Ola is a credible  competitor in India  to California-based Uber.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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