Panasonic Localizes Washing Machines for India

After two years of testing experiments, Japanese multinational electronics corporation Panasonic, headquartered in Kadoma, Osaka, has launched a washing machine especially for India’s consumers.

Panasonic said the introduction of a ‘curry’ button followed complaints from customers struggling to fully get curry stains off their clothes. Panasonic researchers analyzed what went into a typical Indian household’s curry dish, and then tried to establish the optimal time and water temperature required to remove the stains.The machine has five other cycles aimed at the Indian consumer, including one to remove traces of hair oil, reports BBC News.

Panasonic Washing Machine

5,000 ‘StainMaster’ machines priced at $330 were sold so far.  The company is planning similar machines for other Asian markets too, tackling stains specific to those countries.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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