Panasonic Localizes Washing Machines for India
After two years of testing experiments, Japanese multinational electronics corporation Panasonic, headquartered in Kadoma, Osaka, has launched a washing machine especially for India’s consumers.
Panasonic said the introduction of a ‘curry’ button followed complaints from customers struggling to fully get curry stains off their clothes. Panasonic researchers analyzed what went into a typical Indian household’s curry dish, and then tried to establish the optimal time and water temperature required to remove the stains.The machine has five other cycles aimed at the Indian consumer, including one to remove traces of hair oil, reports BBC News.
5,000 ‘StainMaster’ machines priced at $330 were sold so far. The company is planning similar machines for other Asian markets too, tackling stains specific to those countries.