Paul Penders Botanicals Debuts in India

U.S.-based Paul Penders Botanicals, one of the first vegan beauty and personal care brands, launched in Dehradun, the capital city of the northern state of Uttarakhand in India.

Chief executive and founder, Paul Penders, who was present at the launch said, “I am ecstatic to be introducing Paul Penders Botanicals in India, an economy that is culturally enormously dependent on organic therapies and products since centuries. We hope for a great response in India since all the products are cruelty and chemical free.” Penders has inaugurated a new outpost in the Himalayas from where he said “we will be using the most amazing, pure crystal-clear water flowing from the Himalayan Mountains.”

Soap from Paul PendersSargam Dhawan, CEO and director, Paul Penders Botanicals India said, “Through this venture, we aim to redefine vegan beauty standards in India, to better meet the needs and lifestyle of our potential consumers.”

The products of the brand draw inspiration from the founder’s grandmother’s 22-herbs concoction, which is the base material for every product, reports the Economic Times.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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