Pepsico Enters India’s Dairy Market

New York-based Pepsico will launch dairy-based beverages in India under its other brands, including Tropicana. PepsiCo India Holdings Pvt. Ltd, is venturing into the Indian dairy market—one of the toughest for a foreign multinational to break into.

Deepika Warrier, vice-president (nutrition), PepsiCo India, said, that the company’s Quaker Oats brand ready-to-drink milk is a ” value-added, grain-based, fiber-fortified dairy beverage that is targeted to cater to the nutrition needs of breakfast.” The Quaker Oats+Milk, will be available in 6 ounce on-the-go cartons priced at 50 cents in India’s top cities and towns.

Pepsico Logo on a botle cap

The company is also working on “fusions” (a mixed beverage with milk, fiber, fruits, and more), and Indian dairy-based products like chhaas (salted buttermilk) and lassi (sweet buttermilk) reports Livemint.

 

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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