Peugeot Buys India’s Iconic “Ambassador” Car Brand
French automobile conglomerate PSA Peugeot Citroen (also known as the PSA Group), finalized a $12 million deal to acquire Hindustan Motors from parent company the C.K. Birla Group.
Once known as the ‘King of Indian Roads’, the Ambassador car brand is the most iconic car of India. Modeled after the British car Morris Oxford III, this car was first manufactured in 1958, and in 2014 production was shut down.
The PSA Group, which owns the Peugeot, Citroen, and DS Automobile marques, established a partnership with the C.K. Birla Group in January 2017 to enter the Indian automobile market. The joint venture, with a reported initial investment of $112 million, will see the French company set up a factory in Tamil Nadu to manufacture around 1,00,000 vehicles each year, reports Your Story.