Polaris JV Produces Low-Cost Mini-Pickup for India

A joint venture between  Polaris Industries  based in Medina, Minnesota and India’s Eicher Motors has designed a purpose-built vehicle that has a three-fold function: a family car, a pickup van, and a power generator. Priced at $3,670 the Multix has a “tubular frame structure and roll-over protection system that provides structural stability and reinforced safety.” Small enough to steer through congested city roads, it has an independent suspension system and 225 millimeters of ground clearance to tackle rough terrains.

Multix Mini Pickup

Multix

With its dual cab structure, the Multix seats a family of five and has ample space for luggage too. By folding the back seats it converts into a mini pickup that can be used for business purposes. However, the pickup’s unique feature is what it calls the X-PORT—which acts as a generator to give out up to three kilowatts of power to light homes, and power professional equipment such as drilling machines, DJ systems, and water pumps reports The Wall Street Journal.

“We have identified a large, untapped segment in independent businessmen with an estimated population of 58 million in India, and are committed to create a new and strongly differentiated automotive solution for them through ‘Multix’,” said Siddhartha Lal, managing director and chief executive of Eicher Motors, in a statement.

Located in Jaipur in the western state of Rajasthan, the Eicher Polaris factory can produce up to 60,000 vehicles each year, which can be doubled if needed, according to the company.

Be Sociable, Share!
Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

1 comment

1 Philips { 04.11.17 at 8:14 AM }

Dear Sir,
Please sent us more pictures and details of the above vehicle and availability in kerala.

Waiting for your kind reply at the earliest.

Best Regards,

Philips

Leave a Comment

*