Procter & Gamble’s Huggies Diapers Dominate the India Market

In their India Diaper Market Overview, Research and Markets reports that Proctor and Gamble’s Pampers dominates the overall diaper industry, followed by  Kimberly Clark’s Huggies and Mamy Poko. These three diaper brands constitute more than 85% of the market by value. Baby diapers constitute the leading category in the market, while the adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country.


Disposable diapers constitute the largest market share and are seeing increasing investments by manufacturers in their research and development. In recent years cloth diapers have become a fast moving trend worldwide for families looking for an eco-friendly way to diaper their babies. Sales of cloth diapers were 140,000 units in 2014 and this figure is expected to increase owing to environmental benefits. Other type of diapers includes swim pants and training pants which has a marginal market share in India, reports BusinessWire.

The report also said that India’s diaper market was growing with a CAGR of 22% over the past five years. In 2014, the market for baby diapers in urban India grew with a CAGR of 20% whereas in rural India the growth was much higher than in the urban areas.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

1 comment

1 Praveen Kala { 03.24.17 at 8:52 PM }

Hi Gunjan, having worked for 28 years in Sales & Marketing leading large businesses, I now work as an independent consultant based out of Bangalore.
Let me know if any collaboration is possible

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