Publicis Worldwide Launches Advertising Firm in India

Headquartered in Paris, Publicis, the advertising and public relations company, announced that it will launch Marcel, an innovative and creative shop in Mumbai, India. Marcel was created to help brands thrive in the digital age. It leverages big data, technology, and storytelling to create solutions. Its clients include iconic brands such as Ray-Ban, Uber, and Instagram, among others.

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Charles Georges-Picot, global CEO, Marcel, said, “We are thrilled to open a new office in Mumbai. Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel.” The management team in India is led by Saurabh Varma, CEO, Publicis Communications, India, reports the Economic Times.

 

 

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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