Qualcomm Expands its Design Initiatives in India

After successfully completing the first edition of the Qualcomm Design in India Challenge, the company announced an investment of $8.5 million for its second edition, where the challenge will focus on rural technology, biometric devices, payment terminals, agriculture technology, medical technology, and smart infrastructure.

“Qualcomm Design in India Challenge is one of the most successful initiatives by Qualcomm to nurture some of the talented startups in India. After seeing the overpowering response during the 2016 edition, we decided to go ahead with a second year, as well as expanding the number of participants Qualcomm nurtures through this program from 10 to 16 participants in 2017,” announced Qualcomm Technologies‘ senior vice president and president of Asia Pacific and India Jim Cathey in his statement.

Innovation

The company plans to support mobile and IoT vendors in India by providing advanced cameras, audio, and RF designs at its new Innovation Lab to be set up in the southern city of Hyderabad, as well as at its current Innovation Lab in Bangalore which will be expanded to support the initiative, reports the Economic Times.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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