Rolls-Royce Launches Convertible in India

British luxury car-maker Rolls-Royce, that has a strong presence in the Indian market for over a century, announced the launch of Dawn, a four-seat convertible. “India is one of the focus markets for Rolls-Royce globally,” says Michael Schneider, regional general manager, sales, Asia Pacific.

“In creating Dawn, we have accepted no compromise to the comfort and luxury of four adults who want to travel together,” says Giles Taylor, design director, Rolls-Royce. With the average age of customers  now in the mid-40s, the car’s interiors are not as formal as the company’s earlier models were.

Rolls Royce insignia

Priced at a base rate of  just under $1 million the car is one of the quietest convertible vehicles in the world today with an average waiting period of six months, reports Forbes.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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