“Skype Lite” Created Just for India

Built by the Hyderabad development center of Microsoft India, Skype Lite is an exclusive optimized-for-India app that provides a seamless experience in messaging, audio and video calling, where users can sign up via their mobile number or their regular Skype id. The company says it has adjusted algorithms and bit rate to ensure call quality is maintained, but with less data usage.

Other features include a separate tab for bots in order to allow businesses to communicate with users. So far, travel, informational, and game bots have been included. An integrated camera inside the messaging section allows a user to just swipe up to share photos, and the lightweight app supports seven Indian languages — Gujarati, Bengali, Hindi, Marathi, Tamil, Telugu, Urdu.

Skype Lite

To make it easier for a user to differentiate between important and junk text messages, Microsoft has used artificial intelligence that segregates normal text messages, Skype messages and promotional texts under three different categories, reports the Economic Times.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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