Social Media Adversiting Leads India Digital Marketing

An analysis of digital marketing tools used for brand marketing in India revealed that Social Media Marketing was the most popular.  88% of marketers in India, preferred this method, as compared to 71% that opted for Search Engine Optimization. 57% respondents chose content marketing via blogs, while e-mailers, landing pages, and search engine marketing were tied at 56% each. 46% opted for display advertising while mobile app and influencer marketing stood at 34% and 33% respectively.


The most popular social platforms were Facebook and Google, followed by Twitter, YouTube and Instagram. eMarketer predicts India will have more than 206 million social network users in 2016, with the growth rate expected to increase by 20% or more through 2017.
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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.


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