Super-Luxury Maybach automobile launches in India

Can you sell a car that costs $1.1 million in a country where 65 percent of the population makes under $2 per day. If that country is India, the answer is sure, you can try.

Maybach

The Maybach enters India

India has 69 dollar billionaires. One of them, Sunil Bharti Mittal, of Airtel, bought a Maybach a few years ago for the wedding of his child. Some reports say that Mukesh Ambani also owns one.

According to the Financial Times, “The Maybach will face stiff competition. Rolls Royce and Bentley already have a strong presence in the country. The former sold 70 cars in 2010. Mercedes hopes the Maybach’s hefty price tag, refined decor and maximum speed of 250km per hour will distingiush it from competitors.”

Takeaway:  If you know how to position properly for the Indian market, you can generally sell anything in India’s frenetic economy in 2011. (But it takes  courage,  flexibility and patience).

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Posted on by Gunjan
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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