Amazon India to Launch In-House Brand of Beauty Products

Amazon India has increased focus on the high margin cosmetics category and plans to launch its own brand of beauty and personal care products.

Amazon LogoIndia’s online beauty and personal care market is expected to cross $3.5 billion by 2022 from about $300 million now. Sales of both international and Indian beauty brands are increasing. Ananth Narayanan, chief executive of Myntra and Jabong, both fashion and lifestyle e-commerce portals owned by Amazon’s competitor Flipkart said, “We are looking at a contribution of about 8% [from the beauty segment] to our overall revenue by 2020, from the current 1%.”  Shalini Raghavan, chief marketing officer, consumer products division, at L’Oreal India said, “We have definitely added consumers (from tier 2 and 3 towns) through our online presence. With our retail footprint alone, [we] would not have had the same access earlier.”

Amazon India is talking to contract manufacturers and will be launching private labels (in-house brands) in a few categories within skincare and makeup. The company’s recent partnership with the Shoppers Stop chain of stores will build a steady distribution channel for its beauty products.

February 14, 2018   No Comments

Amazon India Scales Up Grocery Delivery Operations

Amazon India has started hyperlocal grocery deliveries, including fresh vegetables and fruits from its own stores, in the cities of Bangalore, Delhi-NCR region, Mumbai, and Hyderabad. Two years ago Amazon used to deliver groceries including fresh produce from third party stores such as Hypercity and BigBazaar in under two hours, where it handled the delivery part.

Called ‘Nowstore’, these new stores supply everything from fresh fruits and vegetables to packaged foods, household supplies, baby products, and even appliances and electronics; but they are not open to customer walk-ins, and are known as ‘dark stores’ in industry jargon.

Amazon Logo

January 29, 2018   No Comments

Amazon Launches Silent Delivery Stations in India

Amazon India launched a Silent Delivery Station in Mumbai in collaboration with Mirakle Couriers a Mumbai-based service partner that employs people with hearing loss. The silent delivery station is part of the last-mile service partner program of Amazon Logistics, where entrepreneurs act as Amazon India’s local distribution network providers, and create the last mile delivery footprint.

All associates working in Amazon’s silent delivery station are trained on safety procedures and customer experience behaviors by the team at Mirakle Couriers via sign language. They use the same technology as hearing associates with some modification in the processes to ease their delivery experience. They deliver packages over a radius of less than 2 miles from the delivery station either by bus or by walking to the destination.

Logo of Mirakle Couriers

Akhil Saxena, vice president, India Customer Fulfillment, said “We are committed to using our resources and infrastructure of innovation and technology to enable diverse communities to succeed. We are proud to have pioneered the ‘Silent Delivery Station’ which is a first-of-its-kind, India-specific innovation from Amazon.”

January 22, 2018   No Comments

Mondelez Targets $20 Million in Indian Online Sales

Ganesh Kashyap, senior director of e-commerce growth platforms at Mondelez said that the company was targeting $1 billion in e-commece revenue globally by 2020, and expect a third of it from Africa, Middle East, Europe and Asia; online sales from India, which is less than 1% now, would contribute 5% of this target.

Mondelez developed India’s first virtual candy store at Amazon India. The company also partnered with other e-commerce marketplaces in India such as Snapdeal and BigBasket to carry its products such as cookies and chocolates. Mondelez launched its Bournvita Biscuits exclusively online in India before bringing them into traditional retail outlets.

Toblerone by Mondelez

More recently, Mondelez  has established its own retail portal in India which is focused on novel ways businesses can gift its products during festival seasons. CEO Irene Rosenfeld said, “Our e-commerce investments [in India] continued to drive solid share gains.”

January 19, 2018   No Comments

Amazon India to Launch Online Grocery Marketplace

With the Government of India’s approval to invest $500 million in its food retail business, Amazon India will soon commence its online grocery and food retail division. Amazon has almost doubled its authorized capital to $4.74 billion matching its earlier capital commitment of $5 billion made in June, 2016.

The company has already launched Amazon Now, an app to facilitate home delivery of food and grocery items from designated grocery chains. Currently, Amazon’s warehouses in India do not store food items to meet the Amazon Now demand, but will do so from March onward this year.

basket of vegetables

India’s online grocery and food retail market is set to witness more competition as Alibaba along with Paytm Mall is set to acquire about a 35% stake in hyperlocal grocery delivery startup BigBasket against an investment of $300 million. Flipkart is also aggressively looking to enter the food retail business in India.

January 11, 2018   No Comments