Ducere Pioneers Smart Shoes for the Blind

Headquartered in India’s southern city of Hyderabad, Ducere TechnologiesLe-chal (Colloquial Hindi: take me along), the world’s first interactive haptic footwear, gives vision to millions of visually challenged across the world to navigate through the sense of touch.

Founded in 2011 by electrical engineers Anirudh Sharma, a graduate of the Massachusetts Institute of Technology, and Krispian Lawrence, a graduate from the University of Michigan, the business has grown to a team of 110 engineers, designers, assembly operators, and sales staff.

Ducere Soles

The product can be synced to a user’s smartphone through bluetooth via the Lechal app that uses Google Maps to provide navigational directions towards the destination through vibrations and sensations. Subsequently, the company decided to expand the user base by innovating further and marketing it as a product anyone could easily use.

Ducere teamed with Hi-Tec Shoes, Europe, for co-branding and supplying insoles for Hi-Tec navigator shoes meant for hiking. It has distributors in India and North America. Its products are also available on Amazon, reports Outlook Business.


December 7, 2016   No Comments

Amazon Inks Licensing Deals For Two India Movies

Prior to launching its Prime Video Service in India, Amazon signed a deal with Bollywood banner T-Series for its upcoming films, including the Bollywood remake of Jon Favreau‘s Chef.

T-Series Logo

The Hollywood Reporter says that this is the second such deal struck by Amazon which is aiming to augment its local content library for its Prime Video Service.  The “long-term content licensing partnership will make Prime Video India the exclusive subscription streaming home” for T-Series’ new releases whose films will stream on Prime Video before their television premiere in the country, “all within a few weeks of their theatrical release,” added Amazon Video India director and country head Nitesh Kripalani.

Last month Amazon signed a contract with Karan Johar’s Dharma Productions banner to broadcast its content on Prime Video. Dharma Productions CEO Apoorva Mehta said that “the time couldn’t be more right for us to mark our presence” on digital platforms and that partnering with Amazon “will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

October 4, 2016   No Comments

Amazon Exploring Growth Opportunities in India

Amazon India is avidly looking for future avenues of growth. Having committed to  investing  $3 billion into India , Amazon is now planning to convert its subsidiary Junglee into a platform for buying and selling second hand products.

A study by the Associated Chambers of Commerce of India found that the used goods market in India grew to nearly $19 billion in 2015, up from $10 billion in 2011. With the used goods market bigger than that of new goods in India, especially in automobiles and mobile phones, the potential market opportunity in this segment is projected at $25 billion by 2020, reports Forbes.

second hand goods

By entering this space, Amazon can eventually enter the refurbished products market which is also growing rapidly.  Some  believe that refurbished goods can fetch higher margins.




September 16, 2016   No Comments

Amazon India to Launch 6 New Fulfillment Centers

Amazon India has invested in six new fulfillment centers that will be  located in the cities of  Chennai, Coimbatore, Delhi, Jaipur and Mumbai, in anticipation of business in the upcoming festive season (late August to November). This move takes Amazon’s footprint across ten states.

Amazon Logo

Fulfillment by Amazon offers services to help businesses selling on the e-commerce platform expand. Such businesses pay to have Amazon store their inventory, deliver orders placed through the site and handle returns and customer services, reports CIPS.

The additional capacity will open up 5.5 million square feet of storage space for 80% of its sellers on the marketplace who use the Fulfilled by Amazon service.

” We remain committed to investing in our fulfillment and logistics capability to enable and empower sellers to serve customers nationally at lower costs,” said Akhil Saxena, Vice President, India Customer Fulfillment, Amazon India. “It stands testament to our larger commitment of making deep investments in the country and in turn creating opportunities for employment, growth and revenue generation for the government,” he added.


July 8, 2016   No Comments

Four U.S. Companies Make Big Moves in India

During Prime Minister Modi’s recent visit to the U.S. to address the joint meeting of members of Congress, several U.S. businesses announced investments into the Indian market, reports Huffington Post.

Star India, a subsidiary of 21st Century Fox, announced it will invest an additional $5 billion in the country over the next three years. “We see huge potential in the Indian market and have been one of the largest foreign investors in India and the largest in the media and entertainment sector,” said Uday Shankar, chairman and CEO of Star India.

US Money

Amazon announced an additional $3 billion in India, taking its total investment commitment to $5 billion. “Our Amazon India team is surpassing even our most ambitious planned milestones,” Jeff Bezos, Amazon CEO and Founder, said in a statement. The company plans to launch a “web services Cloud Region” in India.  Its development center in Hyderabad will become its largest software engineering and development facility outside of the U.S.

California-based SunLink said it will partner with Indian companies to deploy up to 1.4 gigawatts of solar power over the next five years.

Westinghouse Electric Co., and Nuclear Power Corporation of India have agreed to start engineering and site design work for six nuclear power plant reactors in India, and conclude contractual arrangements by June 2017, the White House noted. India and the U.S. Export-Import Bank are expected to jointly finance the project.

June 13, 2016   No Comments