Apple Sets New March Quarter Record for India

“We set a new March quarter record for India, where revenue grew by strong double digits,” Apple CEO Tim Cook said in his opening remarks as part of the earnings call. Chief Financial Officer Luca Maestri quantified the “strong double-digit” growth for India — over 20 percent.

Growth in India revenue is due to Apple’s aggressive marketing focus with discounts and cashback offers, especially on older iPhone models and products like the iPhone SE. More recently, the iPhone 7 and iPhone 7 Plus have been available at reduced prices as well, reports Gadgets 360.

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“We continued to strengthen our local presence across the entire ecosystem, and we’re very optimistic about our future in this remarkable country with its very large, young, and tech-savvy population, fast-growing economy, and improving 4G network infrastructure,” Cook added.

Starting online stores is among Apple’s plans for India, while phased manufacturing is something that Apple may be already discussing with the government.

 

May 6, 2017   No Comments

iPhone SE Will Be Manufactured in India

ICT Service Management Solutions, owned by Taiwan’s Wistron Corporation (Apple’s original equipment manufacturer) will manufacture the iPhone SE at its factory located in Yeshwanthpur, a suburb of Bangalore.

Forbes reports that Wistron obtained an official certification from the Bureau of Indian Standards for Model A1723, which is the 4-inch iPhone SE with a small screen. “With its great screen with brightness and colors, it is an ideal phone for those who are using Apple for the first time. It will go well with Indian buyers,” said Amit Misra, an IT analyst from Bangalore. ”

iPhone SEWith aim of getting a significant share in the India market, Apple discounted the iPhone SE to Rs. 19,999 or  $310.

April 21, 2017   No Comments

Apple Requests India for Manufacturing, Labelling Concessions

Serious about manufacturing iPhones in India, Cupertino, California-based Apple has requested concessions from India’s government. These are exemptions from the country’s product labeling regulations, and  tax relief. The company has filed a formal request to India’s Department of Revenue and Department of Electronics and Information Technology requesting to be excluded from the mandatory product labeling information so that it can maintain the iPhones minimalist look.

India is one of Apple’s biggest growth markets, and manufacturing iPhones in the country will give Apple the option of opening its own stores without the necessity of middlemen or distributors – a strategy that China‘s Huawei has successfully followed.

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Forbes reports that India’s smartphone market is expected to overtake the U.S.’s next year and become the second largest in the world behind China, according to recent research by IDC.

 

December 29, 2016   No Comments

Apple Will Set Up a Dedicated Distribution Center in India

With Android phones dominating the India market, Apple is planning to consolidate its logistics operations,  set up a dedicated distribution center for iPhones, iPads and computers  in India reports the Economic Times.

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Citing two senior industry officials, the report says that Apple is turning to its global logistic partner and one of Europe’s largest logistics companies, D.B. Schenker, to set up operations at Bhiwandi near Mumbai.

This distribution center in India will ensure the availability of Apple products at retail stores and set a common pricing for offline and online sales. This will ultimately enable the company to exercise greater control over the supply chain of its products, reports The Tech Portal.

Five months ago, during an earnings call, Tim Cook said: “India is now one of our fastest growing markets. In the first three quarters of this fiscal year, our iPhone sales in India were up 51% year on year. We’re looking forward to opening retail stores in India down the road, and we see huge potential for that vibrant country.”

December 23, 2016   No Comments

Apple Discussing with Government on Manufacturing in India

Apple Inc., has written a letter to the federal government in India outlining its plans to seek financial incentives in an effort to gain market share in the country where 97% of all smartphones run Android, reports Buzzfeed.

Earlier in June, the government allowed single-brand retailers like Apple to open stores in the country with the caveat that they procure at least 30% of their raw materials from India after the first three years.

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Prime minister, Narendra Modi, has been trying to ramp up manufacturing in the country through the “Make In India” initiative, and smartphone makers such as Samsung, Xiaomi, and OnePlus already assemble their phones in India to keep prices down.

With 50 million of the country’s 1.2 billion people owning a smartphone, India’s market is not saturated, yet, and is an attractive market for Apple to see significant growth.

 

December 20, 2016   No Comments