Regional Languages Drive India Smartphone Sales Further

With nearly as many smartphone users as the U.S. has people, India is already one of the world’s hottest mobile markets, with America’s Apple, Korea’s Samsung, China’s Oppo, Vivo and Xiaomi jostling for market share with Indian brands such as Micromax.

Nubia Smartphone

India’s 300 million smartphone users could grow by more than 50% in the next few years, reports CNN Tech giving reasons for this:

  1. 1 billion Indians do not yet have a smartphone — a huge market opportunity.
  2. More than 66% of India’s 1.3 billion people still don’t have access to the Internet, and when they do so over the next decade, it will likely be through mobile devices. “Mobile has already become the primary device from which users access the internet,” says Shobhit Srivastava, an analyst at Counterpoint Research, a global industry analysis firm headquartered in Hong Kong.
  3. India has many regional languages, and many of the country’s newest mobile users are discovering the Internet in one of them. “One of the major reasons the smartphone hasn’t been able to penetrate rural or [smaller] cities is because it’s all in English. You need to have the regional languages, and a lot of players have understood that. They are investing in putting regional languages in their smartphones, turning this challenge into a differentiating factor for themselves,” Srivastava added.
  4. India has more than 100 smartphone brands catering to a variety of budgets.

October 4, 2017   No Comments

Amazon’s India Innovations Adopted Globally

Seattle-based Amazon‘s innovations in India are being adopted by its teams from across the globe including its U.S. and European e-commerce arms, Terry Hanold, vice president of Amazon’s international consumer technology, said.

The Times of India reports that a successful innovation, called “seller flex,” allows a seller to make their location available for Amazon to store inventory and help them receive an additional stream of revenue. “We saw customers benefit and that idea has been scaled out to other Amazon marketplaces, allowing us to expand our footprint without having to invest a lot in physical infrastructure,” said Dale Vaz, director of software development at Amazon India.

Amazon’s seller app has tools and features to help sellers do their inventory management and logistics better. “These are India specific tools that we built for sellers to help manage the business more effectively. Now we are rolling this out to other markets including the U.S.,” said Hanold.

To win in India, Amazon shifted focus from Apple to Android mobile devices. “We looked at how we could support customers who are on smaller devices which have less computing power, and we looked backwards, we went into the app and stripped down large portions of it that we believed weren’t useful to the customers. We removed voice search and image search. From 17MB, it came down to 2MB,” Vaz said.
Amazon Logo
 To support the sale of used items, Amazon-owned affiliate, Junglee, built a system which enables Amazon to have a product picked up from the seller’s home, vet, pack, and ship it to the buyer using the Amazon India infrastructure. It also built an escrow account, which allowed the company to hold the money until the buyer could verify the product before the money was transferred to the seller’s account.
Now, this is being implemented in other markets of the e-commerce giant.

August 15, 2017   No Comments

Apple India Records 18% Growth in Second Quarter

Apple reported over $45 billion in revenue and $8.7 billion in profit for the second quarter.  CEO Tim Cook declared, “We are investing in India. We have already launched an app accelerator center. That’s on top of working with the channel and looking at expanding our go-to-market in general. And we began to produce the iPhone SE there during the quarter, and we’re really happy with how that’s going.” The company’s sales in India grew at over 18 percent compared to the second quarter last year.

The Times of India reports that Cook said, “I’m very, very bullish and very, very optimistic about India.”

iphone

 

August 8, 2017   No Comments

Apple Sets New March Quarter Record for India

“We set a new March quarter record for India, where revenue grew by strong double digits,” Apple CEO Tim Cook said in his opening remarks as part of the earnings call. Chief Financial Officer Luca Maestri quantified the “strong double-digit” growth for India — over 20 percent.

Growth in India revenue is due to Apple’s aggressive marketing focus with discounts and cashback offers, especially on older iPhone models and products like the iPhone SE. More recently, the iPhone 7 and iPhone 7 Plus have been available at reduced prices as well, reports Gadgets 360.

iPhone

“We continued to strengthen our local presence across the entire ecosystem, and we’re very optimistic about our future in this remarkable country with its very large, young, and tech-savvy population, fast-growing economy, and improving 4G network infrastructure,” Cook added.

Starting online stores is among Apple’s plans for India, while phased manufacturing is something that Apple may be already discussing with the government.

 

May 6, 2017   No Comments

iPhone SE Will Be Manufactured in India

ICT Service Management Solutions, owned by Taiwan’s Wistron Corporation (Apple’s original equipment manufacturer) will manufacture the iPhone SE at its factory located in Yeshwanthpur, a suburb of Bangalore.

Forbes reports that Wistron obtained an official certification from the Bureau of Indian Standards for Model A1723, which is the 4-inch iPhone SE with a small screen. “With its great screen with brightness and colors, it is an ideal phone for those who are using Apple for the first time. It will go well with Indian buyers,” said Amit Misra, an IT analyst from Bangalore. ”

iPhone SEWith aim of getting a significant share in the India market, Apple discounted the iPhone SE to Rs. 19,999 or  $310.

April 21, 2017   No Comments