Mercedes Introduces its First India-Specific Benz

Germany-based Mercedes Benz introduced the 2017 Long Wheel Base version of its popular sedan, the Mercedes-Benz E-Class in India this month. It is the first India-specific product from Mercedes-Benz; it took 48 months for its development and is made in India for sale in India. The gasoline version in Mumbai comes at a price tag of Rs. 5,600,000 ($85,120) and the diesel version is priced at Rs. 6,900,000 ($104,880).

India is the first global market to receive the LWB version of the new E-Class in the Right Hand Drive format, reports


Salient features include:

  • Twin Daytime Running Lamp strips at the front, integrated into the headlamps
  • Self park technology
  • A 360 degree view rear camera
  • Inside, the car gets ambient mood lighting, which can be set in as many as 64 different colors.

March 2, 2017   No Comments

Merck Announces Research Collaboration with India’s Steer Engineering

German life science and technology firm Merck announced a partnership for collaborative research on processing special effect pigments with Bangalore-based STEER Engineering, a company that has 60 global patents for its innovations.
STEER will contribute process know-how, the technology platform, and its expertise in materials transformation, while Merck brings to the table its understanding of pigments and their behaviors and core research work in plastics to create a c0-rotating twin screw extruder technology to process special effect pigments that are used to add glitter in cosmetics, the fashion industry, apparels and paints.

Color Master Batch

Both companies will validate the tests before launching the tech platform, according to Babu Padmanabhan, STEER managing director & Chief Knowledge Officer, says the Economic Times.

March 1, 2017   No Comments

Dr. Oetker Localizes for India

Founded in 1891 in northern  Germany, Dr. Oetker is a family enterprise that manufactures frozen pizzas, cakes, yogurts and other products. In India since 2007, the company first introduced frozen pizzas and muesli in the country. However, the were unsuccessful in this venture since “the home baking division was not a huge market, the concept of frozen pizza was far too early for the consumers and the chilled dessert market was at a nascent stage in India,” reports the Economic Times.

In 2008, Dr Oetker bought Delhi-based Fun Foods, that manufactured packaged food products such as mayonnaise and sandwich spreads, and revenues jumped: from $5 million  in 2008, to $35 million  last year. Sales of eggless mayonnaise  account for almost 80 percent of the overall mayonnaise volume in India.

Dr. Oetker's mayonnaise
Pointing out his first biggest lesson, Oliver Mirza, head of the company’s India vertical, said, “Whatever we do internationally, nothing works in India. People think differently in India, so you need to focus on needs and essentials. You cannot come with international concepts.”

“It’s important to understand India with its local needs,” he says, adding that mayonnaise in India is creamy unlike in the U.S. and the U.K. where it’s starchy.

November 4, 2016   No Comments

German Think-Tank Endorses India’s Innovators

After studying 80 R&D companies in India, German think tank Bertelsmann Stiftung believes there is a definite buzz about India’s R&D strength. With more than 1,000 R&D labs, India is rated the 5th-best destination globally for innovation and technology.


The study describes the two ways that Indian companies approach innovation:

1) adapting products for  developed markets

2) frugal innovation, where Indian firms create products and services with limited resources

Bertelsmann Stiftung believes that Germany needs to adopt the second method for itself, and suggested that German academic bodies should collaborate with Indian companies with an innovative streak to learn approach and techniques; and that the German government should push for more corporate collaborations with Indian companies when it comes to innovation, reports Moneycontrol.







September 24, 2016   No Comments

India is Top Six Manufacturer says UNIDO

Headquartered in Vienna, Austria, the United Nations Industrial Development Organization (UNIDO) has  just released its 2015 Yearbook. A report on global manufacturing output mentions China at the top of the list of the top 10 industrial producers followed by the U.S., Japan, Germany, and Korea. India at the sixth place saw its rank improve three places from the previous assessment reports Business Standard.

The global growth rate of manufacturing production has slowed to 2.8 percent in 2015. This slowdown could be due to reduced manufacturing growth rates recorded by major developing and emerging economies.

In India, Manufacturing Value Added has grown by 7.6 percent in 2015 compared to 2014.

April 5, 2016   No Comments