Modi to Visit USA to Meet President Trump Soon

United States National Security Advisor H. R. McMaster met Prime Minister Narendra Modi in New Delhi in the third week of April setting the stage for a bilateral visit by India’s Prime Minister in the next few months, possibly as early as June.

US and India Flags

Trump and Modi will meet anyway in early July during the G-20 summit in Hamburg, Germany. However, both Indian and American government sources confirmed the possibility that Modi may travel to the U.S. for a stand-alone bilateral visit in June or July, reports the Indian Express.

April 20, 2017   No Comments

Germany’s BeYu Cosmetics Returns to India

The German color-cosmetic company BeYu will partner with Mumbai, India-based Kaunis Marketing Services for a re-entry to India this April. Short for ‘Be Yourself,’ BeYu sells 500 cosmetic aids in 40 countries which will now be available in India across 150 outlets. The company plans to launch a special set of 230 make-up items to suit skin tones in India.

“I believe this is the right time to re-launch BeYu in India as the disposable incomes of the growing middle- class is much higher than it was eight years ago. We have partnered with Kaunis to build our India footprint and will be available in 1,000 stores in three years,” Sascha Reinhard, managing partner, BeYu, told BusinessLine.

BeYu Cosmetics

Reinhard stated that a marketing budget of $107,880 had been earmarked for the launch, after which 30-40 percent of the annual turnover will be spent on marketing the brand. The $550 million  Indian color-cosmetics market is growing at a CAGR of 16 percent.

March 22, 2017   No Comments

Mercedes Introduces its First India-Specific Benz

Germany-based Mercedes Benz introduced the 2017 Long Wheel Base version of its popular sedan, the Mercedes-Benz E-Class in India this month. It is the first India-specific product from Mercedes-Benz; it took 48 months for its development and is made in India for sale in India. The gasoline version in Mumbai comes at a price tag of Rs. 5,600,000 ($85,120) and the diesel version is priced at Rs. 6,900,000 ($104,880).

India is the first global market to receive the LWB version of the new E-Class in the Right Hand Drive format, reports Carsandbikes.in.

Mercedes-Benz-New-E-Class--2

Salient features include:

  • Twin Daytime Running Lamp strips at the front, integrated into the headlamps
  • Self park technology
  • A 360 degree view rear camera
  • Inside, the car gets ambient mood lighting, which can be set in as many as 64 different colors.

March 2, 2017   No Comments

Merck Announces Research Collaboration with India’s Steer Engineering

German life science and technology firm Merck announced a partnership for collaborative research on processing special effect pigments with Bangalore-based STEER Engineering, a company that has 60 global patents for its innovations.
STEER will contribute process know-how, the technology platform, and its expertise in materials transformation, while Merck brings to the table its understanding of pigments and their behaviors and core research work in plastics to create a c0-rotating twin screw extruder technology to process special effect pigments that are used to add glitter in cosmetics, the fashion industry, apparels and paints.

Color Master Batch

Both companies will validate the tests before launching the tech platform, according to Babu Padmanabhan, STEER managing director & Chief Knowledge Officer, says the Economic Times.

March 1, 2017   No Comments

Dr. Oetker Localizes for India

Founded in 1891 in northern  Germany, Dr. Oetker is a family enterprise that manufactures frozen pizzas, cakes, yogurts and other products. In India since 2007, the company first introduced frozen pizzas and muesli in the country. However, the were unsuccessful in this venture since “the home baking division was not a huge market, the concept of frozen pizza was far too early for the consumers and the chilled dessert market was at a nascent stage in India,” reports the Economic Times.

In 2008, Dr Oetker bought Delhi-based Fun Foods, that manufactured packaged food products such as mayonnaise and sandwich spreads, and revenues jumped: from $5 million  in 2008, to $35 million  last year. Sales of eggless mayonnaise  account for almost 80 percent of the overall mayonnaise volume in India.

Dr. Oetker's mayonnaise
Pointing out his first biggest lesson, Oliver Mirza, head of the company’s India vertical, said, “Whatever we do internationally, nothing works in India. People think differently in India, so you need to focus on needs and essentials. You cannot come with international concepts.”

“It’s important to understand India with its local needs,” he says, adding that mayonnaise in India is creamy unlike in the U.S. and the U.K. where it’s starchy.

November 4, 2016   No Comments