Google Delivers the Internet on Bicycles in India

Alphabet Inc unit Google has partnered with India’s Tata Trusts in launching  “Internet Saathi” (Internet partner)  to empower women and their communities in rural India by enabling them to use the Internet and benefit from it in their daily lives. The joint initiative is aimed at bridging the technology gender divide, explains Tata Trusts.

Launch of Internet Saathi

Launch of Internet Saathi

Equipped with bicycles with large boxes on the back containing internet-enabled devices running Google’s Android mobile operating system, the guides ride their bicycles from one village to another showing women how to search for information, using Facebook Inc.’s WhatsApp messaging service, and even just using a smartphone to make a call, says the Wall Street Journal.

A year into the launch, the program’s 9,000 female tutors have imparted a better understanding to more than 1 million women of how being connected could improve their lives.

October 4, 2016   No Comments

Social Media Adversiting Leads India Digital Marketing

An analysis of digital marketing tools used for brand marketing in India revealed that Social Media Marketing was the most popular.  88% of marketers in India, preferred this method, as compared to 71% that opted for Search Engine Optimization. 57% respondents chose content marketing via blogs, while e-mailers, landing pages, and search engine marketing were tied at 56% each. 46% opted for display advertising while mobile app and influencer marketing stood at 34% and 33% respectively.

Marketing

The most popular social platforms were Facebook and Google, followed by Twitter, YouTube and Instagram. eMarketer predicts India will have more than 206 million social network users in 2016, with the growth rate expected to increase by 20% or more through 2017.

September 29, 2016   No Comments

In India, a Financial Technology Revolution in the Offing

The Economic Times shares a report released by the Boston Consulting Group and Google, according to which by 2020 digital payments in India will touch $500 billion.

In the next five years, the payments landscape will change in India:

  • The Unified Payments Interface which allows customers to link all their bank accounts in a single mobile application will be in use for simple peer-to-peer payments
  • Biometrics, cloud computing and Internet of Things will drive payments
  • Non-cash payments will overtake cash payments by 2023

Some factors that will help the growth of digital payments in India:

  • One factor authentication when paying through wallets
  • 3G and 4G penetration in India, and the National Optic Fiber Initiative to provide every village with broadband in the country
  • The current 1 billion mobile subscriptions and the 240 million smartphone users will increase

The report also warned that hindrancessuch as unsteady internet connectivity in rural and semi-urban areas, lack of digital literacy among the rural poor and the older generation, and a lack of incentives for non-cash transactions have the potential to hold up the system.

a man using a mobile phone

 

September 3, 2016   No Comments

Google to Train 2 Million Developers in India

With its vision to help make India a global hub of high-quality mobile developers, Google is working on an Android Skilling program in India that aims to train two million mobile developers. The Washington Post reports that the course curriculum will be available free across hundreds of public and private universities and training partners through a specially designed, in-person program this year; it will also be available through the government’s National Skills Development Corporation, the company said in a statement.

Google Android in India

India is expected to have the largest developer population with 4 million people by 2018, overtaking the United States, but only a quarter are building for mobile, said Caesar Sengupta, vice president of product management at Google.

August 2, 2016   No Comments

Google Launches Wi-Fi at Mumbai Central Train Station

In hopes of boosting its role in the Indian market, Google is offering free high-speed internet access for railway stations in India, starting with Mumbai Central station, the first of 400 stations the company plans to eventually reach with the service says Canadian Business.

For the project, Google’s Access & Energy Team has teamed up with Indian Railways as well as state-owned communications infrastructure provider RailTel, which has built a network of 26, 000 miles of fiber-optic lines along most major rail tracks across the country that Google will be using to support Wireless Access Points at train stations, reports Tech Crunch. RailTel plans on growing that network to cover 33,000 miles of track. Optic Fiber Cable Network

With more than 23 million people riding Indian railways every day, Google said free Internet in train stations will give high-speed access that many can’t afford. It also hopes to diversify India’s user base, given that less than a third of Internet users in India are women, and has been upgrading its services in Hindi and other languages spoken across India.

“Most of India is still not online,” Google CEO Sundar Pichai told reporters in New Delhi. “We want to bring access to as many people as possible,” he said.

February 16, 2016   No Comments