Germany’s BeYu Cosmetics Returns to India

The German color-cosmetic company BeYu will partner with Mumbai, India-based Kaunis Marketing Services for a re-entry to India this April. Short for ‘Be Yourself,’ BeYu sells 500 cosmetic aids in 40 countries which will now be available in India across 150 outlets. The company plans to launch a special set of 230 make-up items to suit skin tones in India.

“I believe this is the right time to re-launch BeYu in India as the disposable incomes of the growing middle- class is much higher than it was eight years ago. We have partnered with Kaunis to build our India footprint and will be available in 1,000 stores in three years,” Sascha Reinhard, managing partner, BeYu, told BusinessLine.

BeYu Cosmetics

Reinhard stated that a marketing budget of $107,880 had been earmarked for the launch, after which 30-40 percent of the annual turnover will be spent on marketing the brand. The $550 million  Indian color-cosmetics market is growing at a CAGR of 16 percent.

March 22, 2017   No Comments

Global Finance Firms to Add Office Space in India

Even as they downsize their retail operations worldwide, Barclays Plc, Credit Suisse Group AG, Standard Chartered Plc and Citigroup Inc., are among global financial firms looking to add office space in India.

Barclay Technologies Center India Ltd, an offshore unit of the London-based financial services firm, is planning to add 100,000 sq. ft in Pune, 90 miles east of Mumbai, where it currently operates. At Panchshil Realty Ltd’s IT parks in Pune, approximately 35% of the total space is occupied by the captive technology businesses of Deutsche Bank AG, MasterCard Inc. and Credit Suisse, while Swiss bank UBS leased around 400,000 sq. ft at K Raheja Corp.’s IT park at Navi Mumbai.

Inside an Office

“Captive banking, financial services and insurance clients, which were outsourcing earlier, prefer to do the work themselves, given the cost optimization. Instead of paying third-party operators, it’s better to have your own offshore unit,” said Gautam Saraf, managing director (Mumbai region), of global property consultant Cushman and Wakefield.

Mike Holland, chief executive officer of Embassy Office Parks, Bangalore said, “The BFSI industry is a strong demand driver, especially in Pune and Bangalore. We are also doing transactions in Chennai and Hyderabad in that segment.”

March 22, 2017   No Comments

Scientists in India Develop Credit Card-Sized ECG Device

Scientists at the Bhabha Atomic Research Center have developed a credit card-sized Tele-ECG machine that can transmit an ECG over any smartphone to any part of the world. This 12-channel ECG machine works on an Android-platform, can be recharged via a mobile charger, and is priced at $61. It is likely the smallest of its kind.

“The quality of the ECG is excellent and it has come to me in two to three different formats for me to view,” Dr. Hemant Haldavnekar, a consulting physician, said.

 Hand-held ECG Device

“This is a small low-cost ECG machine that on a single charge can record 300 ECGs. It is rightly suited for rural areas,” the developer of the tele-ECG machine, Vineet Sinha, scientist, Bhabha Atomic Research Center, Mumbai, said reports NDTV.

March 21, 2017   1 Comment

India Creates Medical Caesium-137 from Nuclear Waste

India’s scientists at the Bhabha Atomic Research Center in Trombay, near Mumbai in the western state of Maharashtra, recover caesium-137 from radioactive waste to protect babies and vulnerable patients from adverse reactions to blood transfusions.

A rare and usually fatal complication from blood transfusion is Transfusion-Associated Graft Versus Host Disease, which is a major risk for fetuses and very premature newborns, as well as patients with suppressed immune systems, says World Nuclear News.

Doctors normally irradiate donated blood either with x-rays or gamma rays sourced from cobalt-60. However, cobalt-60 has a short half-life of 5.3 years which means technicians have to regularly make, transport and install new sources. Though Caesium-137 offers a longer-lasting alternative with a half-life of 30.2 years, it is usually presented in powdered form as caesium-chloride that has the potential hazard of dispersal if not properly handled and managed.

Making Vitrified Caesium Pencils at BARC

Making Vitrified Caesium-137 Pencils at BARC

Researchers at the Bhabha Atomic Research Center created a solid form of caesium-137 (from the stream of reprocessed spent fuel from India’s nuclear power plants), with the benefits of long life, reduced handling and no risk of dispersal. The same product will replace cobalt-60 for applications such as food irradiation, brachytherapy and sterilization of medical equipment.

 

March 21, 2017   No Comments

Youzu Interactive Sets Up India Operations

Shanghai headquartered Youzu Interactive will invest $10 million to set up its India operations in Pune, 90 miles east of Mumbai, from where it plans to launch local-to-India casual strategy games this year. Media and entertainment industry analysts said Youzu Interactive is the first international entity to enter the Indian gaming industry.

CEO Anuj Tandon said, ” This year we will be looking at social casino, cricket, shooting games for the Indian market, but as we wait for the market to mature we will have role-playing games, mid and hardcore strategy games that we will introduce too.”

Mobile gaming

The company will cater to individuals in the 18-40 year age group who own smartphones worth over $150; (Rs 10,000) they will also cater to users at the lower end of the smartphone spectrum in smaller cities. App purchases and reward-based videos will also be offered, reports the Economic Times.

March 5, 2017   No Comments