U.S. Fashion Designer Connects East with West

Ruby Bhandari‘s passion for designing began even as she was a teenager. Born in New York of Indian descent, the University of Texas, Austin graduate set up Silk Threads in northwest Dallas where she offers ready-to-wear or custom-designed dresses, custom bridal wear, Indian American styles, and fusion menswear.

Her creations are manufactured in a factory in New Delhi, where junior designers procure the fabric and get it dyed according to a customer’s specifications, and artisans start on the embroidery. On request, the company will send pictures of the order in progress, and if needed, at an extra cost, it also arranges to courier swatches of the embroidery that is being done on a specific apparel.

Ruby Bhandari in her factory at Delhi

Ruby Bhandari in her factory at Delhi

Bhandari has expanded her designs to include royal blue and silver items in honor of the Dallas Cowboys, and she just launched a collection of destination bridal wear, reports Dallas News.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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