WhatsApp Partners with eTailers in India

With a 200 million plus user base that communicates in 10 Indian languages to generate 50 billion messages a day, Facebook-owned WhatsApp is turning toward businesses in India to monetize the platform. It has already partnered with travel portals  MakeMyTrip and Goibibo, and is now planning to add Flipkart, utility agencies, movie houses, and telecom players too. Users will be able to access the services offered and make payments on WhatsApp itself via a new WhatsApp wallet.

WhatsApp Logo

In February this year, WhatsApp co-founder, Brian Acton, met India’s minister for Information Technology Ravi Shankar Prasad to discuss ways the company could contribute to India’s digital commerce initiatives, reports the Business Standard.

 

Be Sociable, Share!
Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

0 comments

There are no comments yet...

Kick things off by filling out the form below.

Leave a Comment

*