Youzu Interactive Sets Up India Operations

Shanghai headquartered Youzu Interactive will invest $10 million to set up its India operations in Pune, 90 miles east of Mumbai, from where it plans to launch local-to-India casual strategy games this year. Media and entertainment industry analysts said Youzu Interactive is the first international entity to enter the Indian gaming industry.

CEO Anuj Tandon said, ” This year we will be looking at social casino, cricket, shooting games for the Indian market, but as we wait for the market to mature we will have role-playing games, mid and hardcore strategy games that we will introduce too.”

Mobile gaming

The company will cater to individuals in the 18-40 year age group who own smartphones worth over $150; (Rs 10,000) they will also cater to users at the lower end of the smartphone spectrum in smaller cities. App purchases and reward-based videos will also be offered, reports the Economic Times.

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Posted on by Gunjan Bagla
Gunjan Bagla
California-based management consultant Gunjan Bagla runs Amritt, a consulting firm helping American companies to succeed in India. Amritt is the trusted advisor for India market research, India business development, India market entry, Global Engineering, Global Technology Scouting, India R&D and Open Innovation. Gunjan is author of "Business in 21st Century India: How to Profit Today from Tomorrow’s Most Exciting Market" (Hachette Book Group, 2008), Amazon's top rated title on the subject. He has appeared as the India Expert on BBC Television, Bloomberg TV, Fox Cable Business and has been quoted in the New York Times, the Los Angeles Times, the Hollywood Reporter and Business Week for his expertise on India.

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